Explore Cuisine vs Rao's · Bay Area shelf head-to-head
Explore Cuisine and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupExplore Cuisine sits further up the premium end
Explore Cuisine
Rao's
12
brand power
66
4
products
79
1
categories
6
4
subcategories
16
5
grocers
21
98.6¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Explore Cuisine▭ Rao's
Distribution · 30% of score21·88
E
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score28
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Explore Cuisine
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Explore Cuisine · 0
no exclusive doors — everywhere Explore Cuisine is, Rao's is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Explore Cuisine · Rao's