Favorite Day vs Good Journey · Bay Area shelf head-to-head
Favorite Day and Good Journey, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Favorite Day carries more Brand PowerGood Journey is in more Bay Area grocersFavorite Day fields the deeper lineup
Favorite Day
Good Journey
46
brand power
18
58
products
5
14
categories
2
25
subcategories
2
1
grocers
3
$5.41
avg price
$3.97
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Favorite Day▭ Good Journey
Distribution · 30% of score4·13
F
carried in 1 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score99
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Favorite Day
only Good Journey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Favorite Day · 1
only Good Journey · 3
both sides measured by the same instruments on the same shelves · see each brand’s full page: Favorite Day · Good Journey