Feel Good Foods vs Lu Lu's · Bay Area shelf head-to-head
Feel Good Foods and Lu Lu's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineup
Feel Good Foods
Lu Lu's
51
brand power
24
19
products
10
7
categories
2
8
subcategories
3
12
grocers
1
$9.95
avg price
$12.30
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feel Good Foods▭ Lu Lu's
Distribution · 30% of score50·4
L
carried in 12 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Feel Good Foods
only Lu Lu's
no top category Feel Good Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feel Good Foods · Lu Lu's
