Feel Good Foods vs Snow Days · Bay Area shelf head-to-head
Feel Good Foods and Snow Days, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Feel Good Foods carries more Brand PowerFeel Good Foods is in more Bay Area grocersFeel Good Foods fields the deeper lineup
Feel Good Foods
Snow Days
51
brand power
0
19
products
2
7
categories
1
8
subcategories
1
12
grocers
2
$9.95
avg price
$10.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Feel Good Foods▭ Snow Days
Distribution · 30% of score50·8
S
carried in 12 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Feel Good Foods
only Snow Days
no top category Feel Good Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Feel Good Foods · Snow Days