Fermín vs Applegate · Bay Area shelf head-to-head
Fermín and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineup
Fermín
Applegate
29
brand power
72
7
products
111
3
categories
18
3
subcategories
21
1
grocers
20
$21.35
avg price
$10.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fermín▭ Applegate
Distribution · 30% of score4·83
F
carried in 1 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Fermín
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Fermín · 0
no exclusive doors — everywhere Fermín is, Applegate is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fermín · Applegate
