Field Roast vs Lisanatti Foods · Bay Area shelf head-to-head
Field Roast and Lisanatti Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersField Roast fields the deeper lineupField Roast sits further up the premium end
Field Roast
Lisanatti Foods
63
brand power
21
27
products
4
10
categories
2
11
subcategories
2
19
grocers
5
90.7¢
price per oz
72.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Field Roast▭ Lisanatti Foods
Distribution · 30% of score79·21
L
carried in 19 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score89
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Field Roast
only Lisanatti Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Field Roast · Lisanatti Foods