Filippo Berio vs Monte Pollino · Bay Area shelf head-to-head
Filippo Berio and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineupMonte Pollino sits further up the premium end
Filippo Berio
Monte Pollino
20
brand power
62
7
products
60
3
categories
18
6
grocers
14
51.1¢
price per fl oz
30.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Filippo Berio▭ Monte Pollino
Distribution · 30% of score25·58
F
carried in 6 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Filippo Berio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Filippo Berio · 1
only Monte Pollino · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Filippo Berio · Monte Pollino
