Firebrand Breads vs Starter Bakery · Bay Area shelf head-to-head
Firebrand Breads and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Firebrand Breads carries more Brand PowerStarter Bakery is in more Bay Area grocersStarter Bakery fields the deeper lineup
Firebrand Breads
Starter Bakery
59
brand power
51
17
products
36
5
categories
7
9
subcategories
14
5
grocers
8
49.9¢
price per oz
42.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Firebrand Breads▭ Starter Bakery
Distribution · 30% of score21·33
carried in 5 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Firebrand Breads
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Firebrand Breads · 0
no exclusive doors — everywhere Firebrand Breads is, Starter Bakery is too.
only Starter Bakery · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Firebrand Breads · Starter Bakery
