Fishwife vs Jose Gourmet · Bay Area shelf head-to-head
Fishwife and Jose Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Fishwife carries more Brand PowerFishwife is in more Bay Area grocersJose Gourmet fields the deeper lineup
Fishwife
Jose Gourmet
54
brand power
40
28
products
48
3
categories
5
6
subcategories
9
15
grocers
5
$3.78
price per oz
$3.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Fishwife▭ Jose Gourmet
Distribution · 30% of score63·21
carried in 15 of 24 Bay Area grocers·carried in 5 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seafood3 vs 2 SKUs
only Fishwife
only Jose Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Fishwife · Jose Gourmet
