Flav-r-pac vs Essential Everyday · Bay Area shelf head-to-head
Flav-r-pac and Essential Everyday, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Essential Everyday carries more Brand PowerEssential Everyday is in more Bay Area grocersEssential Everyday fields the deeper lineup
Flav-r-pac
Essential Everyday
7
brand power
58
7
products
214
2
categories
44
2
subcategories
57
3
grocers
8
$5.20
avg price
$3.98
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flav-r-pac▭ Essential Everyday
Distribution · 30% of score13·33
F
E
carried in 3 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score44·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flav-r-pac
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flav-r-pac · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flav-r-pac · Essential Everyday