Flora vs Katz · Bay Area shelf head-to-head
Flora and Katz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Katz carries more Brand PowerKatz is in more Bay Area grocersKatz fields the deeper lineup
Flora
Katz
18
brand power
50
3
products
24
2
categories
9
2
subcategories
13
1
grocers
8
$17.22
avg price
$11.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flora▭ Katz
Distribution · 30% of score4·33
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sweeteners1 vs 3 SKUs
<1% of shelf
only Flora
no top category Katz doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flora · 0
no exclusive doors — everywhere Flora is, Katz is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flora · Katz