Flour + Water vs Rustichella D'abruzzo · Bay Area shelf head-to-head
Flour + Water and Rustichella D'abruzzo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rustichella D'abruzzo carries more Brand PowerRustichella D'abruzzo is in more Bay Area grocersRustichella D'abruzzo fields the deeper lineup
Flour + Water
Rustichella D'abruzzo
32
brand power
55
6
products
68
2
categories
7
5
subcategories
22
11
grocers
12
54.8¢
price per oz
73.0¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Flour + Water▭ Rustichella D'abruzzo
Distribution · 30% of score46·50
carried in 11 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Flour + Water
only Rustichella D'abruzzo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Flour + Water · 3
only Rustichella D'abruzzo · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Flour + Water · Rustichella D'abruzzo
