Follow Your Heart vs Primal Kitchen · Bay Area shelf head-to-head
Follow Your Heart and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineupPrimal Kitchen sits further up the premium end
Follow Your Heart
Primal Kitchen
52
brand power
63
24
products
85
3
categories
6
4
subcategories
31
17
grocers
19
57.6¢
price per fl oz
$1.10
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Follow Your Heart▭ Primal Kitchen
Distribution · 30% of score71·79
carried in 17 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Condiments11 vs 35 SKUs
only Follow Your Heart
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Follow Your Heart · Primal Kitchen
