Foodies vs Beyond Meat · Bay Area shelf head-to-head
Foodies and Beyond Meat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat carries more Brand PowerBeyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineupFoodies sits further up the premium end
Foodies
Beyond Meat
25
brand power
56
5
products
22
3
categories
7
3
subcategories
9
7
grocers
17
99.5¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Foodies▭ Beyond Meat
Distribution · 30% of score29·71
F
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Foodies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Foodies · 0
no exclusive doors — everywhere Foodies is, Beyond Meat is too.
only Beyond Meat · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Foodies · Beyond Meat
