Forager Project vs Good Roots · Bay Area shelf head-to-head
Forager Project and Good Roots, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineupGood Roots sits further up the premium end
Forager Project
Good Roots
62
brand power
7
43
products
3
12
categories
1
14
subcategories
1
18
grocers
2
$6.01
avg price
$8.54
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Good Roots
Distribution · 30% of score75·8
G
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forager Project
only Good Roots
no top category Forager Project doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Good Roots