Forager Project vs Whole Moon · Bay Area shelf head-to-head
Forager Project and Whole Moon, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineup
Forager Project
Whole Moon
62
brand power
12
43
products
3
12
categories
1
14
subcategories
1
18
grocers
2
$6.01
avg price
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Forager Project▭ Whole Moon
Distribution · 30% of score75·8
W
carried in 18 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score97
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Forager Project
only Whole Moon
no top category Forager Project doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Forager Project · Whole Moon
