Frigo vs Organic Valley® · Bay Area shelf head-to-head
Frigo and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineupOrganic Valley® sits further up the premium end
Frigo
Organic Valley®
25
brand power
69
8
products
103
2
categories
15
4
subcategories
30
3
grocers
19
64.8¢
price per item
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Frigo▭ Organic Valley®
Distribution · 30% of score13·79
F
carried in 3 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Frigo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Frigo · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frigo · Organic Valley®
