Lining them up…
Frontier Soups - Anderson House and Bob's Red Mill, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 6 of 24 Bay Area grocers·carried in 22 of 24 Bay Area grocers
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Frontier Soups - Anderson House · Bob's Red Mill
9 products in the catalog·210 products in the catalog
spans 2 categories·spans 25 categories · 51 subcategories
~6% average share on the shelves it competes on·~8% average share on the shelves it competes on
