G Hughes vs Kinder's · Bay Area shelf head-to-head
G Hughes and Kinder's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kinder's carries more Brand PowerKinder's is in more Bay Area grocersKinder's fields the deeper lineupG Hughes sits further up the premium end
G Hughes
Kinder's
30
brand power
60
14
products
96
4
categories
6
9
subcategories
15
5
grocers
14
51.9¢
price per oz
95.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ G Hughes▭ Kinder's
Distribution · 30% of score21·58
G
carried in 5 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score69
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Sauces3 vs 12 SKUs
G
<1% of shelf
only G Hughes
only Kinder's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only G Hughes · 0
no exclusive doors — everywhere G Hughes is, Kinder's is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: G Hughes · Kinder's
