Ghirardelli vs Reese's · Bay Area shelf head-to-head
Ghirardelli and Reese's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Ghirardelli is in more Bay Area grocersReese's fields the deeper lineup
Ghirardelli
Reese's
67
brand power
64
69
products
93
7
categories
13
9
subcategories
20
19
grocers
16
$1.65
price per fl oz
$1.31
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ghirardelli▭ Reese's
Distribution · 30% of score79·67
R
carried in 19 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ghirardelli
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ghirardelli · Reese's
