Gimme vs Bibigo · Bay Area shelf head-to-head
Gimme and Bibigo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Gimme is in more Bay Area grocersGimme sits further up the premium end
Gimme
Bibigo
57
brand power
56
29
products
30
4
categories
11
20
grocers
12
$8.37
price per oz
$3.83
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gimme▭ Bibigo
Distribution · 30% of score83·50
carried in 20 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gimme
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gimme · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gimme · Bibigo
