Giusto's vs Jovial · Bay Area shelf head-to-head
Giusto's and Jovial, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jovial carries more Brand PowerJovial is in more Bay Area grocersJovial fields the deeper lineupJovial sits further up the premium end
Giusto's
Jovial
30
brand power
63
6
products
40
2
categories
12
5
subcategories
23
2
grocers
18
17.6¢
price per oz
55.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Giusto's▭ Jovial
Distribution · 30% of score8·75
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Giusto's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Giusto's · 0
no exclusive doors — everywhere Giusto's is, Jovial is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Giusto's · Jovial
