Gold Rush vs Sargento · Bay Area shelf head-to-head
Gold Rush and Sargento, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sargento carries more Brand PowerSargento is in more Bay Area grocersSargento fields the deeper lineup
Gold Rush
Sargento
32
brand power
50
21
products
54
2
categories
6
8
subcategories
16
5
grocers
10
50.3¢
price per oz
69.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gold Rush▭ Sargento
Distribution · 30% of score21·42
carried in 5 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gold Rush
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Gold Rush · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gold Rush · Sargento
