Golden Farms vs Primal Kitchen · Bay Area shelf head-to-head
Golden Farms and Primal Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Primal Kitchen carries more Brand PowerPrimal Kitchen is in more Bay Area grocersPrimal Kitchen fields the deeper lineup
Golden Farms
Primal Kitchen
32
brand power
63
10
products
85
6
categories
6
6
subcategories
31
4
grocers
19
88.2¢
price per oz
79.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Golden Farms▭ Primal Kitchen
Distribution · 30% of score17·79
G
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Golden Farms
only Primal Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Golden Farms · 0
no exclusive doors — everywhere Golden Farms is, Primal Kitchen is too.
only Primal Kitchen · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Golden Farms · Primal Kitchen
