Goldthread Tonics vs Bragg · Bay Area shelf head-to-head
Goldthread Tonics and Bragg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersBragg fields the deeper lineupGoldthread Tonics sits further up the premium end
Goldthread Tonics
Bragg
22
brand power
70
6
products
28
2
categories
9
5
subcategories
11
8
grocers
18
53.1¢
price per fl oz
52.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goldthread Tonics▭ Bragg
Distribution · 30% of score33·75
carried in 8 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goldthread Tonics
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goldthread Tonics · 0
no exclusive doors — everywhere Goldthread Tonics is, Bragg is too.
only Bragg · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goldthread Tonics · Bragg