Good Journey vs Favorite Day · Bay Area shelf head-to-head
Good Journey and Favorite Day, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Favorite Day carries more Brand PowerGood Journey is in more Bay Area grocersFavorite Day fields the deeper lineup
Good Journey
Favorite Day
18
brand power
46
5
products
58
2
categories
14
2
subcategories
25
3
grocers
1
$3.97
avg price
$5.41
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Journey▭ Favorite Day
Distribution · 30% of score13·4
F
carried in 3 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Journey
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Good Journey · 3
only Favorite Day · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Journey · Favorite Day