Good Roots vs Forager Project · Bay Area shelf head-to-head
Good Roots and Forager Project, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Forager Project carries more Brand PowerForager Project is in more Bay Area grocersForager Project fields the deeper lineupGood Roots sits further up the premium end
Good Roots
Forager Project
7
brand power
62
3
products
43
1
categories
12
1
subcategories
14
2
grocers
18
$8.54
avg price
$6.01
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Good Roots▭ Forager Project
Distribution · 30% of score8·75
G
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Good Roots
no top category Forager Project doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Good Roots · 0
no exclusive doors — everywhere Good Roots is, Forager Project is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Good Roots · Forager Project