Goodles vs Daiya · Bay Area shelf head-to-head
Goodles and Daiya, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Goodles is in more Bay Area grocersDaiya fields the deeper lineupGoodles sits further up the premium end
Goodles
Daiya
51
brand power
53
27
products
35
2
categories
7
5
subcategories
9
15
grocers
12
88.4¢
price per oz
79.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Goodles▭ Daiya
Distribution · 30% of score63·50
carried in 15 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Goodles
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Goodles · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Goodles · Daiya
