Gustus Vitae vs Lawry's® · Bay Area shelf head-to-head
Gustus Vitae and Lawry's®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Lawry's® is in more Bay Area grocersGustus Vitae fields the deeper lineupGustus Vitae sits further up the premium end
Gustus Vitae
Lawry's®
42
brand power
44
209
products
24
5
categories
7
7
subcategories
12
2
grocers
10
$4.25
price per oz
$1.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Gustus Vitae▭ Lawry's®
Distribution · 30% of score8·42
L
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Gustus Vitae
only Lawry's®
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Gustus Vitae · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Gustus Vitae · Lawry's®
