Health Valley vs Pacific Foods · Bay Area shelf head-to-head
Health Valley and Pacific Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pacific Foods carries more Brand PowerPacific Foods is in more Bay Area grocersPacific Foods fields the deeper lineup
Health Valley
Pacific Foods
0
brand power
69
2
products
93
1
categories
12
2
grocers
19
$5.96
avg price
$6.76
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Health Valley▭ Pacific Foods
Distribution · 30% of score8·79
H
carried in 2 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Health Valley
no top category Pacific Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Health Valley · 0
no exclusive doors — everywhere Health Valley is, Pacific Foods is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Health Valley · Pacific Foods