Healthy Choice vs Innovasian · Bay Area shelf head-to-head
Healthy Choice and Innovasian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerHealthy Choice is in more Bay Area grocersHealthy Choice fields the deeper lineup
Healthy Choice
Innovasian
50
brand power
34
39
products
12
6
categories
4
8
grocers
6
53.8¢
price per oz
59.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthy Choice▭ Innovasian
Distribution · 30% of score33·25
I
carried in 8 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Healthy Choice
only Innovasian
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Healthy Choice · 3
only Innovasian · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthy Choice · Innovasian
