Healthy Choice vs Royal Asia · Bay Area shelf head-to-head
Healthy Choice and Royal Asia, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Healthy Choice carries more Brand PowerHealthy Choice is in more Bay Area grocersHealthy Choice fields the deeper lineupRoyal Asia sits further up the premium end
Healthy Choice
Royal Asia
50
brand power
29
39
products
8
6
categories
3
8
grocers
4
$5.28
avg price
$10.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Healthy Choice▭ Royal Asia
Distribution · 30% of score33·17
R
carried in 8 of 24 Bay Area grocers·carried in 4 of 24 Bay Area grocers
Depth · 25% of score96
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Healthy Choice
only Royal Asia
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Healthy Choice · 5
only Royal Asia · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Healthy Choice · Royal Asia