Heinz vs Bragg · Bay Area shelf head-to-head
Heinz and Bragg, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bragg carries more Brand PowerBragg is in more Bay Area grocersHeinz fields the deeper lineupBragg sits further up the premium end
Heinz
Bragg
58
brand power
70
42
products
28
5
categories
9
13
subcategories
11
16
grocers
18
28.1¢
price per fl oz
52.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Heinz▭ Bragg
Distribution · 30% of score67·75
carried in 16 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Heinz
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Heinz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Heinz · Bragg
