Hellenic Farms vs Field Roast · Bay Area shelf head-to-head
Hellenic Farms and Field Roast, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Field Roast carries more Brand PowerField Roast is in more Bay Area grocersHellenic Farms fields the deeper lineupHellenic Farms sits further up the premium end
Hellenic Farms
Field Roast
39
brand power
63
90
products
27
2
categories
10
2
subcategories
11
5
grocers
19
$1.83
price per oz
90.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hellenic Farms▭ Field Roast
Distribution · 30% of score21·79
H
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Hellenic Farms
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Hellenic Farms · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hellenic Farms · Field Roast
