Hidden Valley vs Simply Organic · Bay Area shelf head-to-head
Hidden Valley and Simply Organic, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply Organic carries more Brand PowerSimply Organic is in more Bay Area grocersSimply Organic fields the deeper lineupHidden Valley sits further up the premium end
Hidden Valley
Simply Organic
50
brand power
68
29
products
109
5
categories
10
6
subcategories
43
12
grocers
18
51.0¢
price per fl oz
$6.11
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hidden Valley▭ Simply Organic
Distribution · 30% of score50·75
carried in 12 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Seasoning Mixes1 vs 22 SKUs
<1% of shelf
only Hidden Valley
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hidden Valley · Simply Organic
