Hillshire Farm vs Dietz & Watson · Bay Area shelf head-to-head
Hillshire Farm and Dietz & Watson, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dietz & Watson fields the deeper lineupDietz & Watson sits further up the premium end
Hillshire Farm
Dietz & Watson
44
brand power
46
31
products
48
7
categories
7
11
subcategories
16
8
grocers
8
73.9¢
price per oz
$1.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Hillshire Farm▭ Dietz & Watson
Distribution · 30% of score33·33
H
carried in 8 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Processed Meats5 vs 4 SKUs
H
only Hillshire Farm
only Dietz & Watson
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Hillshire Farm · 3
only Dietz & Watson · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Hillshire Farm · Dietz & Watson
