Horizon Organic vs Rosa Brothers Milk Co. · Bay Area shelf head-to-head
Horizon Organic and Rosa Brothers Milk Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Horizon Organic carries more Brand PowerHorizon Organic is in more Bay Area grocersHorizon Organic fields the deeper lineup
Horizon Organic
Rosa Brothers Milk Co.
59
brand power
43
38
products
26
6
categories
5
13
subcategories
10
13
grocers
6
25.2¢
price per fl oz
21.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Horizon Organic▭ Rosa Brothers Milk Co.
Distribution · 30% of score54·25
carried in 13 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Milk & Cream21 vs 5 SKUs
only Rosa Brothers Milk Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Horizon Organic · Rosa Brothers Milk Co.
