House Foods vs Nasoya Foods · Bay Area shelf head-to-head
House Foods and Nasoya Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Nasoya Foods is in more Bay Area grocersHouse Foods fields the deeper lineup
House Foods
Nasoya Foods
46
brand power
46
20
products
15
7
categories
6
8
grocers
11
46.3¢
price per oz
54.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Foods▭ Nasoya Foods
Distribution · 30% of score33·46
N
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Foods
only Nasoya Foods
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only House Foods · 2
only Nasoya Foods · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Foods · Nasoya Foods
