House Of Tsang vs The Ginger People · Bay Area shelf head-to-head
House Of Tsang and The Ginger People, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Ginger People carries more Brand PowerThe Ginger People is in more Bay Area grocersThe Ginger People fields the deeper lineup
House Of Tsang
The Ginger People
7
brand power
61
5
products
30
2
categories
9
4
subcategories
14
5
grocers
19
$6.13
avg price
$6.44
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ House Of Tsang▭ The Ginger People
Distribution · 30% of score21·79
H
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only House Of Tsang
only The Ginger People
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only House Of Tsang · 0
no exclusive doors — everywhere House Of Tsang is, The Ginger People is too.
only The Ginger People · 14
both sides measured by the same instruments on the same shelves · see each brand’s full page: House Of Tsang · The Ginger People