Lining them up…
I And Love And You and Blue Buffalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
the same four weighted signals scored on both brands’ own pages.
carried in 16 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
no top category Blue Buffalo doesn’t also play in.
no top category I And Love And You doesn’t also play in.
who stocks each brand right now · shared, and each brand’s exclusive doors.
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I And Love And You · Blue Buffalo
53 products in the catalog·71 products in the catalog
spans 3 categories · 5 subcategories·spans 3 categories · 5 subcategories
~3% average share on the shelves it competes on·~4% average share on the shelves it competes on
