I Contadini vs Mezzetta · Bay Area shelf head-to-head
I Contadini and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupI Contadini sits further up the premium end
I Contadini
Mezzetta
28
brand power
68
7
products
65
6
categories
9
5
grocers
20
$1.17
price per oz
68.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Contadini▭ Mezzetta
Distribution · 30% of score21·83
I
carried in 5 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Contadini
only Mezzetta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I Contadini · 0
no exclusive doors — everywhere I Contadini is, Mezzetta is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Contadini · Mezzetta
