I Contadini vs Sonoma Gourmet · Bay Area shelf head-to-head
I Contadini and Sonoma Gourmet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sonoma Gourmet carries more Brand PowerSonoma Gourmet is in more Bay Area grocersSonoma Gourmet fields the deeper lineupI Contadini sits further up the premium end
I Contadini
Sonoma Gourmet
28
brand power
63
7
products
39
6
categories
10
5
grocers
17
$1.17
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ I Contadini▭ Sonoma Gourmet
Distribution · 30% of score21·71
I
carried in 5 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score44
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only I Contadini
only Sonoma Gourmet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only I Contadini · 0
no exclusive doors — everywhere I Contadini is, Sonoma Gourmet is too.
only Sonoma Gourmet · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: I Contadini · Sonoma Gourmet
