Il Boschetto vs Monte Pollino · Bay Area shelf head-to-head
Il Boschetto and Monte Pollino, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Monte Pollino carries more Brand PowerMonte Pollino is in more Bay Area grocersMonte Pollino fields the deeper lineupIl Boschetto sits further up the premium end
Il Boschetto
Monte Pollino
13
brand power
62
2
products
60
2
categories
18
2
grocers
14
$19.19
avg price
$9.67
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Il Boschetto▭ Monte Pollino
Distribution · 30% of score8·58
I
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Il Boschetto
no top category Monte Pollino doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Il Boschetto · 0
no exclusive doors — everywhere Il Boschetto is, Monte Pollino is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Il Boschetto · Monte Pollino