Isigny Ste Mère vs Clover Sonoma · Bay Area shelf head-to-head
Isigny Ste Mère and Clover Sonoma, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Clover Sonoma carries more Brand PowerClover Sonoma is in more Bay Area grocersClover Sonoma fields the deeper lineupIsigny Ste Mère sits further up the premium end
Isigny Ste Mère
Clover Sonoma
47
brand power
68
15
products
114
4
categories
12
6
subcategories
23
11
grocers
18
$1.34
price per oz
48.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Isigny Ste Mère▭ Clover Sonoma
Distribution · 30% of score46·75
carried in 11 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Isigny Ste Mère
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Isigny Ste Mère · 1
only Clover Sonoma · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Isigny Ste Mère · Clover Sonoma
