Jack & Annie's vs Beyond Meat · Bay Area shelf head-to-head
Jack & Annie's and Beyond Meat, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Beyond Meat carries more Brand PowerBeyond Meat is in more Bay Area grocersBeyond Meat fields the deeper lineup
Jack & Annie's
Beyond Meat
40
brand power
56
11
products
22
5
categories
7
6
subcategories
9
7
grocers
17
88.1¢
price per oz
74.3¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jack & Annie's▭ Beyond Meat
Distribution · 30% of score29·71
carried in 7 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Meat Alternatives6 vs 7 SKUs
4% of shelf
only Jack & Annie's
only Beyond Meat
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jack & Annie's · 0
no exclusive doors — everywhere Jack & Annie's is, Beyond Meat is too.
only Beyond Meat · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jack & Annie's · Beyond Meat
