Jane vs Starter Bakery · Bay Area shelf head-to-head
Jane and Starter Bakery, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Starter Bakery carries more Brand PowerStarter Bakery is in more Bay Area grocersStarter Bakery fields the deeper lineupJane sits further up the premium end
Jane
Starter Bakery
21
brand power
51
7
products
36
2
categories
7
6
subcategories
14
2
grocers
8
$9.02
price per item
$3.46
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jane▭ Starter Bakery
Distribution · 30% of score8·33
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Jane
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jane · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jane · Starter Bakery
