Jeff's Garden vs Mezzetta · Bay Area shelf head-to-head
Jeff's Garden and Mezzetta, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mezzetta carries more Brand PowerMezzetta is in more Bay Area grocersMezzetta fields the deeper lineupJeff's Garden sits further up the premium end
Jeff's Garden
Mezzetta
51
brand power
68
24
products
65
4
categories
9
9
subcategories
16
16
grocers
20
57.8¢
price per fl oz
46.2¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jeff's Garden▭ Mezzetta
Distribution · 30% of score67·83
carried in 16 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Olives9 vs 19 SKUs
only Jeff's Garden
no top category Mezzetta doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jeff's Garden · Mezzetta
