Jimmy Dean vs Amylu · Bay Area shelf head-to-head
Jimmy Dean and Amylu, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jimmy Dean is in more Bay Area grocersJimmy Dean fields the deeper lineupJimmy Dean sits further up the premium end
Jimmy Dean
Amylu
53
brand power
50
42
products
28
5
categories
9
6
subcategories
10
10
grocers
6
43.5¢
price per oz
31.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jimmy Dean▭ Amylu
Distribution · 30% of score42·25
carried in 10 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Breakfast10 vs 1 SKUs
9% of shelf
only Jimmy Dean
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jimmy Dean · 7
only Amylu · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jimmy Dean · Amylu
