Jones Dairy Farm vs Applegate · Bay Area shelf head-to-head
Jones Dairy Farm and Applegate, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Applegate carries more Brand PowerApplegate is in more Bay Area grocersApplegate fields the deeper lineupApplegate sits further up the premium end
Jones Dairy Farm
Applegate
40
brand power
72
13
products
111
4
categories
18
6
subcategories
21
11
grocers
20
56.0¢
price per item
$1.92
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jones Dairy Farm▭ Applegate
Distribution · 30% of score46·83
carried in 11 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Deli Meats3 vs 27 SKUs
1% of shelf
only Jones Dairy Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jones Dairy Farm · 1
only Applegate · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jones Dairy Farm · Applegate
