Jonnypops vs Pitaya Foods · Bay Area shelf head-to-head
Jonnypops and Pitaya Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Jonnypops carries more Brand PowerJonnypops is in more Bay Area grocersJonnypops fields the deeper lineupJonnypops sits further up the premium end
Jonnypops
Pitaya Foods
62
brand power
49
37
products
22
2
categories
8
15
grocers
13
62.4¢
price per fl oz
68.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Jonnypops▭ Pitaya Foods
Distribution · 30% of score63·54
carried in 15 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Frozen Foods3 vs 2 SKUs
3% of shelf
only Jonnypops
no top category Pitaya Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Jonnypops · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Jonnypops · Pitaya Foods
